There was something in Dr N's (Mark's) reply or was it something to do with his body language that piqued my interest in the (mentioned) book.
During last Wednesday's (27 Jan 2010) class, I had lamented that a number of websites these days were bombarded with advertisements cleverly woven into their web pages and that the 'joy' of finding out the information required now becomes very much...a frustrating experience, having first to sieve through the 'maze' of advertisements.
Mark cleverly suggested that there was nothing new in my observation and advised that I could refer to Prof Lanham's latest book for a different perspective.
So, I did and in the process, learnt about the following:
1. That attracting Attention is the Priority. How? By using stylistic devices (in language, art, advertising, design etc). Style, is now the very substance of 'stuff' (knowledge) in the information economy.
2. The 'Winners' are not those who have the best goods to offer customers but those who can bring the 'eyeballs' of information-saturated consumers to rest on their particular stock of goods/services/information.
3. Our culture continues to be one of materialism, the type driven by the aesthetics of style.
Cheers.
Wilson
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The winners are those who can bring the eyeball of information. In this sense we may say that the successful teachers are those who can bring the eyeballs of teaching to students, which is the way of learning. How to think critically, how to evaluate the input knowledge, how to get useful information by themselves and how to apply what has been learned.
ReplyDeleteDear Daisy
ReplyDeleteLet me try to paraphrase your point and that is...the successful teachers are those who are able to constantly engage their students on the subject matter and in this regard, digitally literate teachers will have more tools at their disposal to achieve this core aim, relative to their counterparts who are 'not so tech-savvy'.